About EPIC Group
Luxury through
quality.
EPIC Group is a premium business development company. Our philosophy is drawn from Epicurus — not luxury through price, but luxury through the considered quality of ordinary things. We build businesses, products and technology that raise the quality of daily life.
We believe everyone deserves food made with integrity.
Eat well. Live better. Live longer.
Founder
A standard formed
in practice.
Epicurus did not argue for excess. He argued for discernment — that a good life is assembled from ordinary things chosen well: a considered meal, honest company, work worth doing.
EPIC Group takes its name and its temperament from that idea. The company was not designed first and justified later; it grew out of a personal reckoning with health, a long education from producers and chefs, and years spent on the hospitality floor. What began as private conviction became a working standard: represent only what deserves to be trusted.
Eat Well. Live Better. Live Longer.
Founder & Core Team
Seunghwan LEE
Founder & CEO · EPIC Group
- Swiss Hospitality & Gastronomy Experience
- MBA and EMBA at Assist and Aalto Executive Education in Finland
- International business and product development
- Global sourcing and market development
- Operations, systems and digital transformation
Founder Stories
Why
Ordinary things,
exceptionally made.
Epicurus taught that the good life is built from small, well-made pleasures — a considered meal, a room that welcomes you, a tool that disappears into the hand. That is the whole idea. Our businesses are simply the ways we practice it.
Tenets
Quality over volume
We would rather build one thing exceptionally than ten things adequately. Everything ships against a standard, not a deadline.
Craft as culture
The maker matters. We work directly with producers, engineers and hospitality teams — one long conversation, over years.
Restraint
The best things are quiet. We remove more than we add — from menus, from software, from communication itself.
Longevity
We build for decades. The right question is never what is trending, but what will still feel considered thirty years from now.
Vision
Creating premium experiences for everyday life — a long-term global brand whose products, technology and hospitality share one standard of care.
Frequently asked
About the group.
- What does EPIC Group do?
- EPIC Group is a premium business development company. We curate exceptional brands, products, technologies and experiences and bring them to market through hospitality, global sourcing, brand representation, distribution and digital solutions.
- Which industries does EPIC Group operate in?
- Food and hospitality, premium digital solutions and restaurant SaaS, AI, global sourcing and international trade, commercial kitchen equipment, functional nutrition and wellness, and market development.
- How does EPIC Group support brands entering Korea and Asia?
- We act as a long-term strategic partner — market entry strategy, brand representation, marketing and sales, import and distribution, HoReCa development and hospitality consulting — so exceptional global brands can grow responsibly in Korea and across Asia.
- What is the difference between Epicureans and EpicSys?
- Epicureans is our market development and brand representation company for hospitality, food, beverage, kitchen and lifestyle brands — including a members platform and closed marketplace. EpicSys is our technology arm, building restaurant SaaS, AI and operational tools for the hospitality industry.
- What does Epicureans do?
- Epicureans focuses on market development, brand representation, global sourcing, import and distribution, HoReCa development, and a curated members platform and closed marketplace for select trade partners in Korea.
- What does EpicSys do?
- EpicSys builds restaurant SaaS, AI solutions, operations tooling, digital transformation, food safety, digital checklists and BI analytics for hospitality businesses.
- How does EPIC Group choose which products and brands to represent?
- Every partnership begins with curation. Before we introduce anything, it must earn our own confidence — evaluated against uncompromising standards of quality, provenance, craftsmanship and responsibility.
- Does EPIC Group work with international manufacturers of commercial kitchen equipment?
- Yes. We represent selected global manufacturers of professional ovens, commercial dishwashers, food processing equipment and other kitchen technology, and demonstrate them in a working showroom environment.