Founder Journey
Why EPIC
exists.
A personal question.
Years of listening.
A quiet conviction.
EPIC Group began with a personal love of food — and, in time, a personal reckoning with how food and lifestyle shape long-term health. Years of quiet experimentation, and a long education from producers, farmers, chefs and hospitality professionals, slowly became the foundation of the company.
The learning
From a question
to a company.
The story is not about where I travelled. It is about what I was trying to understand. Each chapter is a stage of that learning — and a promise to keep learning out loud.
- Chapter IA love of food
Documentary photograph
forthcoming.Where it began—Chapter IA love of food
Where it began
Long before EPIC Group existed, there was simply a love of eating. Family tables, late dinners, markets on the weekend. Food was pleasure first, and I asked very little of it beyond that.
"I loved food before I understood it."
— Founder's note - Chapter IIA quiet lesson
Documentary photograph
forthcoming.The body speaks—Chapter IIA quiet lesson
The body speaks
Over time, enjoying food without understanding it caught up with me. Energy, sleep, digestion, mood — small signals that something in the way I was living needed attention. It was not dramatic. It was honest. It asked me to slow down and pay attention.
"The body is patient, but it keeps a record."
— Journal entry - Chapter IIIYears of experimentation
Documentary photograph
forthcoming.Learning by doing—Chapter IIIYears of experimentation
Learning by doing
What followed was years of personal experimentation — nutrition, different dietary approaches, movement, sleep, recovery. I tried many things. Most taught me something. A few changed my life. The pattern that emerged was simple: small daily choices, held for a long time, matter more than any dramatic short-term solution.
"Small choices, kept for years, outperform every quick fix."
— Studio notes - Chapter IVThe teachers
Documentary photograph
forthcoming.Producers, farmers, chefs—Chapter IVThe teachers
Producers, farmers, chefs
Curiosity carried me around the world — to producers, farmers, chefs, restaurants and hospitality professionals. Every conversation added a lesson. About ingredients. About patience. About the quiet craft of feeding people well. I stopped looking for a single answer and started collecting better questions.
"Every producer I met made me a more humble eater."
— Field notes - Chapter VThe company
Documentary photograph
forthcoming.A place to share what was learned—Chapter VThe company
A place to share what was learned
EPIC Group was created to share those lessons. Not as medical advice. Not as diet trends. But as better ways of living — through food, hospitality, sourcing and thoughtful technology. The company is simply the vehicle. The lessons are the point, and the learning has no finish line.
"Not medical advice. Not a diet. Just better ways of living."
— Founder's note
The conviction
"I did not set out to build a food company. I set out to understand how to eat, work and live a little better each year — and to share what I learned along the way."
Founder, EPIC Group
The habit that started everything.
Held daily, compounded over years.
Not medical advice. Not a diet. Better ways of living.
Founder & Core Team
The people
behind the work.
Seunghwan LEE
Founder & CEO · EPIC Group
- Swiss Hospitality & Gastronomy Experience
- MBA and EMBA at Assist and Aalto Executive Education in Finland
- International business and product development
- Global sourcing and market development
- Operations, systems and digital transformation